How Prezly Achieved ISO27001 Certification and Strengthened PR Data Security with Atoro.io: A Data-Driven Case Study

Introduction

Prezly, founded in 2010, is a prominent public relations management platform serving global PR agencies and in-house communication teams. Prezly offers sophisticated tools for managing contacts, orchestrating email campaigns, publishing newsrooms, and providing real-time analytics. Due to the sensitive nature of the PR industry—handling client data, confidential media contacts, and sensitive campaign information—Prezly's robust data protection measures were imperative.

As Prezly continued to expand, the necessity for comprehensive security standards became increasingly critical, prompting their pursuit of the globally recognized ISO27001 certification.

Challenges

Prezly identified several critical challenges in their journey toward ISO27001 certification:

• Complex Security Environment: Prezly's diverse and multifaceted PR management tools required consistent, robust security measures to safeguard sensitive data across various integrations and functionalities.
• Vulnerability Concerns: Specific vulnerabilities were suspected within the email campaign and analytics components of Prezly’s platform, presenting potential risks for data exposure.
• Regulatory Compliance Demands: Adhering to stringent ISO27001 standards alongside industry-specific data protection regulations demanded a comprehensive, expert-driven compliance strategy.

These obstacles presented significant operational risks, potentially compromising client trust and limiting Prezly’s growth opportunities within competitive markets.

Atoro.io Solution

Prezly employed Atoro.io’s specialized compliance and security auditing expertise to augment their existing automated compliance systems (such as Vanta). Atoro's comprehensive approach included:

Comprehensive Internal Audit

Atoro.io conducted extensive audits to evaluate Prezly’s current compliance status relative to ISO27001 standards and best practices unique to the PR industry. This step involved meticulous scrutiny of security policies, procedural documentation, and practical operational controls.

Platform Security Deep Dive

Atoro.io performed a detailed investigation into Prezly’s technology infrastructure, specifically targeting their critical email campaign and analytics systems. The security audit identified vulnerabilities, assessed potential risks, and recommended strategic remedial actions to strengthen Prezly’s security posture.

Strategic Recommendations

Detailed, actionable recommendations were presented, particularly focused on enhancing protections around sensitive client and media contact information. These strategies were tailored specifically to Prezly’s platform and business requirements, ensuring precise alignment with operational objectives.

Incident Response and Continuity Enhancement

Recognizing the vital role of incident management and business continuity, Atoro.io provided Prezly with clear, structured improvements to bolster resilience against potential cybersecurity incidents, ensuring minimal disruption to operations.

Throughout this engagement, Atoro.io’s experts collaborated closely with Prezly’s internal teams, offering tailored guidance and comprehensive support to accelerate the compliance process significantly.

“They are professional, knowledgeable, and responsive. We consistently felt confident in their strong expertise and appreciated their guidance throughout the entire process.”
— Camil Blanaru, Prezly BV

Results & Impact

Thanks to Atoro.io's in-depth auditing and expert guidance, Prezly successfully achieved their ISO27001 certification, realizing substantial enhancements to their overall security framework. Specific impacts included:

• Strengthened Security Posture: Prezly effectively identified and mitigated critical security vulnerabilities, substantially reducing risks associated with data breaches and unauthorized access.
• Enhanced Client Trust and Confidence: Achieving ISO27001 certification significantly boosted Prezly’s credibility, reassuring existing clients and attracting potential customers with validated data security assurances.
• Operational Assurance: Prezly benefited from increased internal confidence in their security protocols, empowering them to make informed, strategic decisions related to data management and protection.
• Continuous Improvement Framework: Prezly integrated Atoro.io’s expert recommendations into their ongoing operational practices, creating a sustainable model for continuous improvement in security management.

Key Takeaways

• Expert Validation Enhances Automated Tools: Combining automated compliance platforms with expert human validation ensures comprehensive, effective, and credible compliance.
• Proactive Security is Crucial: Regular, expert-led security audits proactively identify and resolve vulnerabilities, crucial for industries dealing with sensitive data.
• Continuous Improvement as a Strategic Advantage: Adopting a culture of continuous improvement, guided by expert insights, positions organizations to proactively adapt and respond to evolving cybersecurity challenges.

Conclusion

Discover how Atoro.io can transform your organization's compliance processes and cybersecurity posture. Take the next step toward securing your sensitive data with expert guidance.

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